Search Engine Optimization
(SEO) for Lawyers and Law Offices

How do you make your website show up and create a search result listing that makes people want to choose your law firm?

By implementing a comprehensive SEO campaign. If you are in a city larger than 100,000 people, your competition is going to be fierce online. It would be impossible for your website to show up without actively paying attention to it and using the best practices for SEO.

The Basics of SEO for Lawyers

Every lawyer wants to show up in organic search for the term “lawyers in my city,” because whoever appears first, second or third on that result is going to get the phone call

SEO for lawyers requires a few things:

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Analyzing the existing content on your website

Are the keywords what is being searched in your area?

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Clear call to action on all pages of your website

Google does not always send people to your homepage
Think:

How do I stand out from my competition? Why would someone choose my law firm?


Build upon your content on the website regularly – once a month is good, once a week is even better!

Because SEO is a long-term marketing strategy, you need to be prepared for the constant changing environment online. You are a lawyer first, undertaking a comprehensive SEO campaign yourself can be overwhelming on top of all the other things you or your firm needs to handle. Hiring a professional SEO firm for lawyers is a strategy that many law firms have used us for over the past 10 years.
Here are a few of our Lawyers that we have helped battle Google:
Brown and Brown
The Law Offices of Troy A. Brookover
 

Want to see if we are a good fit for marketing your law office online?

Get a free consultation