Search Engine Optimization
for Lawyers and Law Offices
How do you make your website show up and create a search result listing that makes people want to choose your law firm?
By implementing a comprehensive SEO campaign. If you are in a city larger than 100,000 people, your competition is going to be fierce online. It would be impossible for your website to show up without actively paying attention to it and using the best practices for SEO.
The Basics of SEO for LawyersEvery lawyer wants to show up in organic search for the term “lawyers in my city,” because whoever appears first, second or third on that result is going to get the phone call
SEO for lawyers requires a few things:
Analyzing the existing content on your website
Are the keywords what is being searched in your area?
Clear call to action on all pages of your website
Google does not always send people to your homepage
How do I stand out from my competition? Why would someone choose my law firm?
Build upon your content on the website regularly – once a month is good, once a week is even better!
Because SEO is a long-term marketing strategy, you need to be prepared for the constant changing environment online. You are a lawyer first, undertaking a comprehensive SEO campaign yourself can be overwhelming on top of all the other things you or your firm needs to handle. Hiring a professional SEO firm for lawyers is a strategy that many law firms have used us for over the past 10 years.