strawesome case study, essential it, making digital work for you

“EIT has been the best partner for my company, my husband and I couldn’t be happier with the success that we have had. We are now moving into a 8,000 square foot warehouse due to our business growth!”

Daedra - Owner of Strawesome


Strawesome is a Michigan-based company that manufactures glass straws and sells them online and in stores around the world. Way back in 2009, when the company was just an idea, Strawesome turned to Essential IT to build its first online presence because a robust website was key to launching successfully.  Essential IT has been essential to Strawesome’s success ever since.


The initial website did well, but as technology continued to change and Strawesome’s e-commerce sales continued to grow, the website had to continue being quick and nimble, mobile-friendly, and stay up-to-date with all the trends. There was a lot of moving parts to accomplish this. Through online marketing, website redesign, search engine optimization, social media, email marketing and content marketing, the Essential IT team provided the means to continue Strawesome’s success.


Essential IT has built three new websites for Strawesome since its inception (2009, 2012, 2017) and the client has seen growth between 200-700% in online sales with each upgrade. Coupled with strong search results, Strawesome is continuing to leverage its online presence.